Как правильно составить мотивационное письмо

How to write a cover letter

A cover letter has 3 purposes:

1. It formally introduces you, and can personalize the presentation of your resume

2. It highlights specific information from your resume and from your background that applies to a specific field or position. Can also give reader insight to items not addressed in a resume

3. It helps to facilitate a meeting between you and the employer

Cover letter allows you to personalize your resume when it is mailed to prospective employers in response to advertisements or to inquire about possible interviews. The cover letter's main purpose is to advertise your strengths and assets in a way that would interest employers in interviewing you.

Explain why you are sending a resume.
Don't send a resume without a cover letter. Don't make the reader guess what you are asking for; be specific: Do you want a summer internship opportunity, or a permanent position at graduation; are you inquiring about future employment possibilities?

Tell specifically how you learned about the position or the organization — a flyer posted in your department, a web site, a family friend who works at the organization. It is appropriate to mention the name of someone who suggested that you write.

To attract the reader's ATTENTION, the cover letter must look good and be easy to read. No spelling or typing errors. Not even one. Address it to a particular person by name, making sure that the spelling and title of the individual are correct. The person addressed should hold an influential position in the company.

A good cover letter is not too long, so try to limit yours to only part of a single page.

The first paragraph should arouse the reader's INTEREST. This can be done by stating some particular knowledge you have of the reader's business. Show that you know something about the company and the industry.

 The body of the cover letter should make the employer DESIRE to interview you by explaining what you can do for his/her company. Put yourself in the employer's position as you write and present facts that will both be interesting and accurately describe your assets and qualifications. Your prospective employer will be interested in your ability to make and/or save money, to conserve time, to effectively assume and discharge responsibility and to produce results more rapidly and economically than anyone else. Do not stress your bad points, such as lack of experience or unemployment.

The last paragraph should request ACTION. Ask directly for an interview stating specific times and dates when you will call to arrange an interview. In all circumstances be courteous but use a direct approach.

The letter should end with the formal salutation, "Sincerely yours." Below the salutation, type your name and then add your signature.